Корзина
576 отзывов
BALKA-BOOK книжный интернет магазин
+380675747120
+380660139838
Lean Customer Development Building Products Your Customers Will Buy

Lean Customer Development Building Products Your Customers Will Buy

550 грн.

  • Под заказ
  • Код: 13044
Lean Customer Development Building Products Your Customers Will Buy
550 грн.
Под заказLean Customer Development Building Products Your Customers Will Buy
Купить
+380675747120
  • +380660139838
+380675747120
  • +380660139838
  • График работы
  • Адрес и контакты
возврат товара в течение 14 дней по договоренности
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right peopleLearn how to conduct successful customer interviews play-by-playDetect a customer’s behaviors, pain points, and constraintsTurn interview insights into Minimum Viable Products to validate what customers will use and buyAdapt customer development strategies for large companies, conservative industries, and existing products
Характеристики
ISBN978-1449356354
Дополнительные характеристики
АвторCindy Alvarez
ИздательствоO'Reilly Media
Страниц240
Год2014
ЯзыкАнглийский
ДоставкаТовар под заказ. Срок доставки от 7 до 21 дня
Информация для заказа
  • Цена: 550 грн.
Отзывы о товаре